Real estate marketing is all about promoting your brand as an agent and securing buyer and seller leads by sharing your listings on social media, advertising your agency, and building your website content.
Here are 9 of the best real estate marketing ideas that the pros use.
1. Choose Words That Sell
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts but also about selling stories.
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2. Create Subdivision Website Pages
While you may not be able to compete with Propertyfinder Bahrain for search terms like “houses for sale in [city],” you might be able to rank on Google for more niche search terms for micro-neighborhoods, pretty streets, or subdivisions. Photos, videos, a market snapshot, school district information, and pertinent details about a subdivision or area are great ways to build organic traffic to your website.
3. Write a Killer Real Estate Newsletter
Once you decide to incorporate a drip email campaign into your real estate marketing strategy, create killer email newsletters. According to Outbound Engine, the subject line is the first thing potential clients will see, so use a strong subject line to capture the attention of your readers.
Email newsletters should also be based on a visually appealing template and include a call to action (CTA) that engages readers and converts leads into clients.
4. Employ Google AdWords
One of the most effective marketing tactics that generate new clients for real estate agents and brokerages is Google AdWords remarketing. A fairly new feature offered by remarketing is the ability to target people who recently visited specific websites and/or have typed in specific queries on Google.
This way, you can target people who recently searched for “sell the house,” “buy a house,” or “Realtor” and those who visited MLS [multiple listing services] listings and real estate websites, including those of your competitors.
To create that targeting list, go to the Google AdWords Campaign dashboard, create a remarketing list based on interests and add a list of websites URLs and keywords.
After this, your advertising banners will be served to people who are currently interested in buying or selling houses — those who have visited these sites or searched for these keywords — and will drive qualified traffic in your region to your website.
5. Master Your Elevator Pitch
Imagine you were given BHD 5 million to advertise your business with a 30-second ad during the A Big Event (spots event). What would you say? If this question is leaving you scratching your head, you need to work on your elevator pitch. A 30-second-or-less speech that shows off your unique skills and experience offers value and can end up producing more leads. If you want to learn how to come up with a killer elevator pitch, check out More video from YouTube.
6. Host Local Neighborhood Tours
When it comes to great marketing, nothing beats the personal engagement that comes from hosting a fun event for your sphere. Even better — why not host an event that shows off your own love and expert knowledge about your farm area?
Bin Faqeeh Real Estate Investment Company does just that. Bin organizes regular walking tours of historic Bahrain neighborhoods for his sphere. Since he hires a professional tour guide for the events, he generally gets 70 or more people to attend each tour.
7. Livestream Your Agency’s Day to Day
When scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are naturally curious. Seeing a new listing for the first time? Why not show your audience via live stream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win-win situation.
8. Use SEO to Drive Traffic to Your Website
Search engine optimization (SEO) is a terrific way to use your business content to increase website visitors and expand the reach of your marketing.
Certain keywords like “houses for sale, Propertyfinder Bahrain, Apartment for sale, Buy Apartment, Rent Apartment” “MLS,” and “for sale by owner” or “FSBO” have higher SEO value than other terms.
Optimize your online content even more with keywords that are extremely local, like “Prospect Heights townhouse,” rather than general keywords like “real estate for sale, apartment for rent, apartment for rent in Bahrain”
9. Highlight Homes With Professional Photography
Buyers are increasingly turning to online photography as the first step in the process of purchasing a property. It’s not enough anymore to put a sign in the front yard or raw data into the MLS.
To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture, many of the Kingdom’s Agents have ignored professional Photography.